Etsy, the online commerce site known for being the place to buy and sell unique one-of-a kind items, was looking to refresh its investor relations website. The company had grown from a small-cap to mid-cap company in a short time span and felt the IR website didn’t effectively reflect this momentum or the Etsy brand, particularly as the company was beginning to see exponentially greater coverage and investor attention.
As a key component of the overall IR strategy, it became imperative that the website be a more effective tool for new and existing investors, as well as prospects, to easily understand the company’s story, investment criteria, and its recent evolution. Download the case study to learn how Q4 and Etsy partnered to create a website that delivered on their IR goals.
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